Affiliate Disclosure
Every outbound button labelled 'Play', 'Register' or 'Claim' on kaleo.bet is an affiliate link. Links inside editorial prose that read like references (studio names, regulator sites, helplines) are not — those point directly and we don't earn from them. The two visual styles are distinct on purpose: an affiliate button is a solid pill, a reference link is underlined text. The outbound redirect for an affiliate link routes through /visit/, which is a thin piece of infrastructure that strips referer, applies our tracking parameters and lands you on the operator's landing page. The destination URL is included in the HTML so a reader who hovers can see where the click will resolve, and the redirect itself is cacheable so it loads at CDN speed.
Nothing on the operator side. You see the same bonus, the same wagering number and the same cashier limits that Kaleo would offer any other visitor. On our side, the referral fee lets us run this site without a paywall and without advertising networks, which is the trade-off we picked when we started. If the economics ever stop working — referral rates compressed, operators pulling out of the US market — we would rather sunset the site than switch to a model that puts us between you and the operator in a way that distorts the review.
US affiliate disclosure follows the FTC's Guides Concerning the Use of Endorsements. The gambling-specific rules differ by state — some require that an affiliate carry only operators licensed in the player's state. We honour the stricter rule across the site rather than toggle disclosures by geolocation. State regulators in New Jersey, Pennsylvania, Michigan and West Virginia have published affiliate-specific guidance that we track and apply site-wide; if a reader is accessing the site from a state where that guidance would make a particular review illegal to surface, our geolocation step returns a 'not available in your state' notice instead of the review page.
You pay Kaleo exactly what Kaleo would charge any other visitor — deposits, withdrawal fees and bonus terms are unaffected by the referral relationship. Operators sometimes offer 'exclusive' affiliate codes that pay a higher bonus; when we have one, we say so and link to the operator's own T&C page confirming the terms. If you ever see a promo on our site that you can't verify on the operator's own promo list, treat that as a bug and tell us — the bonus terms are negotiated with the operator's affiliate team but surfaced to all affiliate traffic, not kept secret.
kaleo.bet is funded by referral payments from the operators we review. When you click a 'Play at Kaleo' button on this site and later make a qualifying deposit, Kaleo pays us a fee. The fee doesn't change what you pay — the operator's bonus and cashier terms are identical whether you arrive from here, from Google or from a friend's text. Payment models vary by operator: Kaleo pays a revenue-share percentage on net gaming revenue over the lifetime of a referred player, with a floor and a cap defined in the affiliate contract. Some operators pay a flat cost-per-acquisition fee instead, which is simpler but encourages short-term thinking on both sides — we prefer revenue share because it aligns our incentives with players who stick around and enjoy the product.
Commercial colleagues can see the referral-revenue dashboard but cannot change a rating, a ranking or a plus/minus line. Those live in an editorial file that commercial has read-only access to. The firewall is enforced in git with branch-protection rules, not by promise alone — and the audit log is open to the senior editor on demand. The commercial team's job is to negotiate rates and keep operators honest about tracking; the editorial team's job is to describe what the operator actually does. Those jobs occasionally rub against each other, and when they do, the senior editor wins — contractually, not just in principle.